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what makes my service valuable?

it’s not what I do that makes my service valuable, it’s who YOU are.(The muse is you!) 

My clients are high-achieving entrepreneurs, inventors, and creatives. They are taking great risks to build something beautiful in the world. But in the face of unexpected challenges and disappointments, sometimes risk begins to feel like a big liability. If we don't have the tools for resilience, exhaustion and fear sets in. We cannot build out of scarcity, lead out of empty, or innovate out of fear. Healthy mental fitness is paramount to restoring energy, creativity and the vitality that launched the dream and built your team. 

Mental fitness⸺specifically, PQ Coaching and the PQ Program⸺works to transform fear, scarcity, anger, anxiety at a neurological level. This enables us to turn surviving into thriving and turn the current challenge into a gift and opportunity.

Using an approach that connects Design Thinking (innovation method) with Positive Intelligence (neuroscience-based coaching method), my clients learn to command their brains to innovate, explore, empathize and engage in laser-focused action regardless of what comes their way. 

the muse is YOU.


how you self-sabotage

recognize and intercept negative emotions that get in the way

learn to be more calm and unafraid in the face of challenges

exchange exhaustion and stress for relaxed, laser-focused, creativity.

restore. rest. kick ass.

I'm a coach, entrepreneur, producer and business strategist who specializes in innovation and mental fitness for risk-taking teams and individuals.

what they're saying

"Positive Intelligence is a powerful framework for understanding how we interact with others and -- more importantly -- ourselves. But conceptually grasping the framework is a far cry from being able to use it daily. That's where Alexa Fleur comes in. Alexa's coaching was the critical ingredient for me in bridging the gap between an intellectual understanding of Positive Intelligence and the ability to implement it in my work and personal life.

No exaggeration, working with Alexa on the PQ Program helps you form new neural pathways.  It will literally change your brain for the better.  I highly recommend her coaching." 

Eric M. Jackson, tech executive, strategy consultant, and author of The PayPal Wars

My Testimonial

This program exceeded my expectations.
I’ve studied meditation, I understand the brain-science. But this program is allowing me to dive in deeply, to understand, absorb it and use it
in my daily life.”
D. Perkins

I'm astonished to find that a daily practice of brief, grounding exercises can rewire your brain in a way that centers joy and curiosity. As a professional creative, the shift for me was quite radical—and began to show up in my work and in my collaborations immediately. A. Nagy, Mali & Friends, Founder, Creative Director

My Testimonial

I came to PQ from a place of curiosity and not any specific expectations. It has turned out to be nothing short of Life Changing!!

S. Kulkarni

My major shift was postural. I feel more calm and unafraid in my advocacy work; I feel more deeply enchanted by and open to my visual art project. The value of this shift—and what I already see these new postures producing in my work—is incalculable to me.  

L.B. Anderson, Visual Storyteller, Researcher

My Testimonial

“I’m now asking: do I really need to believe that [negative thing] about me? I’m questioning old stories, the things I’ve always told myself...

It’s most surprising to be so open to growth and change. I wouldn’t be able to see or glimpse the revelations, truth bombs about what’s going on inside me without your guidance.” 
Ana S. Actor

My Testimonial

This program has given me a vocabulary and framework to assess, discern and address my big problems. Like a Swiss pocket knife, I can carry it everywhere, for those moments when I need a quick calibration to get centered.

Shirzad’s program is very good but having Alexa coaching me through it, made it exceptional. Her supporting and empowering ways have gently rolled me on to my journey of becoming who I really am."

Swapna Kulkarni, Director of Strategic Innovation

My Testimonial

I'm Alexa

I'm Alexa Fleur, CPQC. I am a Positive Intelligence Certified Mental Fitness Coach. I am also an entrepreneur, producer and strategist who specializes in innovation for risk-taking teams. Building your dream may be the toughest thing you'll ever do.  Sometimes the cost is too high, but it doesn’t need to be. Join me on a journey to do life and entrepreneurship differently!

PQ Program

Build Powerful habits for a Positive Mind

Most attempts at positive change fail because we stop at insight and don’t build habits. Sustained

change towards a more positive mind requires laying down neural pathways to form new habits

through consistent daily practice. And that’s what our program design empowers you to do.


The program combines weekly video sessions with daily app-guided practices to boost your 3 core mental fitness muscles.

Weekly Video Sessions

In these highly engaging sessions, Shirzad guides you through experiential exercises that deepen and personalize your understanding of the mental fitness tools. You leave inspired for the week's daily practices.

Daily Practice App

Each day a different focus for daily practice is assigned through a personalized app. 

This practice builds new neural pathways to form lasting positive habits of your mind. 

Daily Progress Tracking

The app tracks your daily progress against minimum targets associated with new neural pathway (muscle) formation.


Personalized daily coaching tips from Shirzad both encourage and challenge you to keep the journey going.

PODS & Community

People experience the PQ Program through curated PODS of like-minded creatives, entrepreneurs and female executives.


Each POD is an engaging community facilitated by Alexa, and have access to the Positive Intelligence Community, including Shirzad, himself!

© Shirzad Chamine 2021

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